Our Italian Flash Mob
The Global Dulux Paint Brand and Cuprinol giant Azkol Nobel and their affiliated charity the Johann Cruyff Foundation hired us to feature in a video highlighting the work they do in socially challenged urban areas. With the World Cup as a backdrop to the performance, we created a unique Venice flash mob experience and production services via Worldspan Logistics.
Venice is arguably the most beautiful city on the planet and, despite having under 2 x weeks to prepare, it was an amazing experience performing in such an instantly recognisable location.
The client had a very clear concept for the event as a whole. We were tasked with providing a rights free soundtrack as the event video is to be used across social media and, at short notice, arranging licences might be tricky. It took just over 25 hours listening to approximately 240 tracks to find appropriate music – something that combined the elegance and beauty of the city with the fun and excitement a Venice flash mob deserves and the final element – a funky world beat dance track to fit with the world cup theme.
Once signed off, the music was sent over to the choreographers who had a field day creating the perfect routine together.
Flash Mob Italy
The rehearsals were spread over 3 x days with the guts of the choreography finished in the UK. The final touches were completed at studios over in Venice. A total of 160 hours went into the dance routine preparation and we think it shows.
The weather was absolutely perfect – clear blue skies and no possibility of rain. The entire event went according to plan and it was a fantastic treat performing a flash mob in Venice.
Thanks to you and your team!!! With such a short turnaround time, it was amazing what you were able to come up with. I have been so impressed with the way that you work – it really has been a pleasure to deal with you and I hope that this is the first of many collaborations in the future! G.Burke – Worldspan
TopSecretAgent would love to help with your forthcoming project. Drop us a line or call our expert team: 0203 686 5663 / 07533 108326.